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Fracasso e Sucesso E-mail
12 de setembro de 2006

Fracasso e Sucesso
*por Tom Coelho
 
 "Se és homem, ergue os olhospara admirar os que empreenderam coisas grandiosas,
ainda que hajam fracassado".
(Sêneca)
 

"O segredo para o sucesso éfazer as coisas comuns
incomumente bem".
(John D. Rockefeller Jr.)
 

É preciso discernimento para reconhecero fracasso, coragem para assumi-lo e divulgá-lo e sabedoria para aprender com ele.
 

O fracasso está presente em nossavida, em seus mais variados aspectos. Na discussão fortuita dosnamorados e na separação dos casais, na falta de fée na guerra santa, na desclassificação e no lugar mais baixodo pódium, no infortúnio de um negócio malfeito enas conseqüências de uma decisão inadequada.
 

Reconhecer o fracasso é uma questãode proporção e perspectiva. Gosto muito de uma recomendaçãoda Young President's Organization segundo a qual devemos aprender a distinguiro que é um contratempo, um revés e uma tragédia.A maioria das coisas ruins da vida são contratempos. Reveses sãomais sérios, mas podem ser corrigidos. Tragédias, sim, sãodiferentes. Quando você passar por uma tragédia, veráa diferença.
 

A história e a literatura sãounânimes em afirmar que cada fracasso ensina ao homem algo que necessitaaprender; que fazer e errar é experiência enquanto nãofazer é fracasso; que devemos nos preocupar com as chances perdidasquando nem mesmo tentamos; que o fracasso fortifica os fortes.
 

Pesquisa da Harvard Business Review apontaque um empreendedor quebra em média 2,8 vezes antes de ter sucessoempresarial. Por isso, costuma-se dizer que o fracasso é o primeiropasso no caminho do sucesso ou, citando Henry Ford, o fracasso éa oportunidade de se começar de novo inteligentemente. Daídecorre que deve ser objetivo de todo empreendedor errar menos, cair menosvezes, mais devagar e não definitivamente.
 

Assim como amor e ódio sãovizinhos de um mesmo quintal, o fracasso e o sucesso são igualmenteseparados por uma linha tênue. Mas o sucesso é vaidoso, temmuitos pais, motivo pelo qual costuma ostentar-se publicamente. Nasceem função do fracasso e não raro sobrevive àscustas dele - do demérito de outrém. Por outra via, deve-selembrar que o sucesso faz o fracasso de muitos homens...
 

Já o fracasso é órfãoe tal como o exercício do poder, solitário. Disse La Fontaine:"Para salvar seu crédito, esconde sua ruína".E assim caminha o insucesso, por meio de subterfúgios. Poucos percebemque a liberdade de fracassar é vital se você quer ser bemsucedido. Os empreendedores mais bem sucedidos fracassaram repetidamente,e uma medida de sua força é o fato de o fracasso impulsioná-losa alguma nova tentativa de sucesso. é claro que cada qual éresponsável por seu próprio naufrágio. Mas quandoo navio está a pique cabe ao capitão (imagine aqui a figurado empreendedor) e não ao marujo tomar as rédeas da situação.E, às vezes, a única alternativa possível éabandonar, e logo, o barco, declinando da possibilidade de salvar pertencespara salvar a tripulação. Nestes casos, a falênciapurifica, tal como deitar o rei ante o xeque-mate que se avizinha.
 

O sucesso, pois, decorre da perseverança(acreditar e lutar), da persistência (não confundir com teimosia),da obstinação (só os paranóicos sobrevivem).Decorre de não sucumbir à tentação de agradara todos (gregos, troianos e etruscos). Decorre do exercício dapaciência, mais do que da administração do tempo.Decorre de se fazer o que se gosta (talvez seja preferível fracassarfazendo o que se ama a atingir o sucesso em algo que se odeia). Decorrede fabricar o que vende, e não vender o que se fabrica (dizem quequalquer idiota é capaz de pintar um quadro, mas só um gênioé capaz de vendê-lo). Decorre da irreverência de sepreparar para o fracasso, sendo surpreendido pelo sucesso. Decorre dahumildade de aceitar os pequenos detalhes como mais relevantes do queos grandes planos. Decorre da sabedoria de se manter a cabeça erguida,a espinha ereta, e a boca fechada.
 

Finalizo parafraseando Jean Cocteau: Mantenha-seforte diante do fracasso e livre diante do sucesso.
 

PS: O texto utiliza frases de Lucano, Saint-Exupéry, Samuel Butler, Steven Spielberg e Walter Franco.

 

28/05/2002
 

* Tom Coelho, com formação em Economia pela FEA/USP, Publicidade pela ESPM/SP, especialização em Marketing pela MMS/SP e em Qualidade de Vida no Trabalho pela FIA-FEA/USP, é empresário, consultor, professor universitário, escritor e palestrante. Diretor da Infinity Consulting e Diretor Estadual do NJE/Ciesp. Contatos através do e-mail Este endereço de e-mail está sendo protegido de spam, você precisa de Javascript habilitado para vê-lo Este endereço de e-mail está sendo protegido de spam, você precisa de Javascript habilitado para vê-lo Visite: www.tomcoelho.com.br.

 
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